campaign management
We manage the full cycle of online and offline marketing campaigns including data sourcing, test design, campaign selection, and results attribution.
ADR is a full-service database marketing provider with extensive knowledge and experience in the management of marketing programs and data. Some of the marketing programs that ADR's founder managed and/or consulted on include a direct mail client that sent over 200 million mail pieces per year, a digital advertising client that received over a billion web impressions per month, and an analytics client who delivered over 2 billion emails per year.
PRODUCTS AND SERVICES
data processing and warehousing
Successful campaigns begin with clean, accurate data. Put our decades of experience in data processing and warehousing to your advantage.
For over two decades, ADR's founder worked as a database marketing service provider for several Fortune 500 clients. This experience includes data cleansing and standardization as well as the design, build, and implementation of marketing data warehouses. With the increasing need for harnessing big data, ADR can help clients design and implement efficient warehouses that can deliver results quickly and accurately.
ANALYTICS AND predictive modeling
Our analytics and modeling services help clients quickly analyze their marketing programs to understand what works and what doesn’t.
Utilizing advanced machine learning techniques, we give clients a deeper understanding of their customers and prospects – who to reach out to, what products and offers they are interested in, which messaging channels are most effective, when and how often to communicate – allowing clients to maximize the effectiveness of their marketing spend.
strategic consulting
Our consulting experience spans numerous industries, from insurance and financial services to publishing, online retail, telecommunications, non-profits and more.
ADR believes in close and long-lasting partnerships with its clients. Through open and constant communication, knowledge and data are utilized optimally to maximize results and increase a client's marketing ROI. ADR's goal is to provide clients with a sustainable competitive advantage through the extensive and masterful use of data and technology. ADR's experience across various industries gives it unique insight that can be leveraged by clients to better understand their customers and optimize their marketing programs.