PRODUCTS AND SERVICES

campaign management

ADR manages the full cycle of online and offline marketing campaigns including data sourcing, test design, campaign selection, and results attribution. Specifically, ADR can manage database marketing tasks starting with data preparation (data sourcing, data standardization, merge/purge), scoring and segmentation, campaign selection and production, and results attribution and analysis. ADR also provides a competitive advantage for clients by leveraging the data to build predictive models and formulate successful and sustainable marketing strategies.

ADR is a full-service database marketing provider with extensive knowledge and experience in the management of marketing programs and data. Some of the marketing programs that ADR's founder managed and/or consulted on include a direct mail client that sent over 200 million mail pieces per year, a digital advertising client that received over a billion web impressions per month, and an analytics and warehousing client who delivered over 2 billion emails per year.

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